For example, the phone number 0800 474992 can be dialled as 0800 4 PIZZA by using the letters on the keypad as shown below:
The phone word 0800 4 PIZZA is much easier to remember than the phone number 0800 474992. So customers can call on impulse without needing the phone number. This means that sales from advertising can be increased dramatically by using a phone word because customers only need to see an advert once.
Phone words have the following advantages:
- increase your sales from advertising by up to 30%
- keep your existing phone number as calls are diverted to it
- gain an unfair competitive advantage as the availability of phone words is extremely limited due to the fixed length of phone numbers – so securing the best phone word for your sector prevents your competitors from using it – phone words are available on a first come first served basis
- bypass mobile search engines as phone words are faster to use (eg 0800 4 PIZZA = 10 taps, PIZZA DELIVERY HOMETOWN = 23 taps)
- capture & convert callers who are new to the concept by displaying the phone number below:
0800 4 PIZZA
0800 4 74992
Phone word brands
Phone words can be used as brand names for businesses. The most well known of these is probably 1800 FLOWERS in the US. Phone words can also be used as domain names, e.g.
Phone word brands and phone word domains enable businesses to communicate instantly who they are, what they do and how they can be contacted.
If you are interested in securing the right to use the best phone word for your industry then please contact us